"If you want the next million dollar business idea in parenting, here's one: a paid subscription that keeps us off the blogs and forums. Every time we go online, we spiral into fear." — A parent in our early discovery interviews for Expecting Together

Becoming a parent is one of life's strangest transitions. Overnight, your body, relationships, sleep, and routines turn upside down. It's no wonder parents go searching for reassurance: Is this normal?

Without the village support systems that previous generations relied on, parents turn to Google, Reddit, and TikTok to fill the gaps. But instead of calm answers, the internet delivers fear.

The kinds of push notifications that show up in parenting forums: "Baby will have no left hand." "It's time to tell my 10 and 7 year old kids that mom has only weeks left to live."

These are heartbreaking, deeply human stories—and they deserve space and support. But when they're what parents see first, they create a distorted view of what pregnancy and parenthood look like for most families.

The Algorithm Problem

The issue isn't just the content, it's the algorithm behind it. Platforms are designed to reward what gets attention. And what stops the scroll and grabs attention best ? The most extreme, unusual, and emotionally charged posts.

For parents, this means the first answers they see are often catastrophic edge cases. Instead of "Yes, it's normal for newborns to sound snuffly when they sleep," they find threads about rare conditions. Instead of reassurance, they spiral into worst-case scenarios.

Community vs. Catastrophe

This kind of content can be especially harmful during pregnancy, when as many as 15% of women already experience anxiety or depression. This doesn't mean online communities don't matter—they do. For families living through rare diagnoses or heartbreaking circumstances, these forums can be lifelines. But for the majority of parents who just want to know if what they're experiencing is normal, the internet isn't built to provide that perspective.

What's missing is the bridge between crisis support and everyday reassurance. Here's the truth: so much of parenthood is weird, but normal. Your baby's unpredictable sleep patterns that seem to change just when you think you've figured them out. Your body feeling unfamiliar for months after birth. The way your relationship dynamics shift in ways you didn't expect—from who handles what household task to how you make decisions together. Feeling overwhelmed by the sheer volume of conflicting advice about everything from feeding schedules to screen time.

These things can feel alarming when you've never lived them before. But they're part of the transition. The difference is whether you hear that from an algorithm, or from a trusted circle of people who've been there.

A Better Way

Parents deserve spaces that don’t amplify catastrophe, but normalize the everyday. Spaces that acknowledge the strange, the messy, the hard, while reminding you that you’re not broken, you’re just becoming.

That’s exactly what we’re building with Expecting Together: a better way to prepare for parenthood, grounded in education, community, and connection.

Here’s how it works:

• Small group cohorts — Parents join a circle of 8–12 couples going through pregnancy at the same time. Families tell us this intimacy makes them feel like no question is off-limits, and hearing “me too” from peers makes it much easier to know what’s actually normal.
• Expert-led, real-world teaching — Every class is led by clinicians with 5+ years of bedside experience in women’s health, labor & delivery, pediatrics, or postpartum care. They know the evidence-based protocols, but they also know how these things show up in real life, because they’ve seen it, hundreds of times.
• Everyday guidance — Instructors stay active in the group chat with your cohort, so the little “Is this normal?” questions don’t have to wait. No question is too small or too random for class, and when something is better for your provider, they’ll point you there quickly and clearly.
• Community that lasts — Classes are just the start. The group chats, playdates, and late-night texts continue well beyond the due date, building the village that many parents feel is missing.

The result? A space that reassures without sugarcoating, equips without overwhelming, and connects without judgment. A place where parents can finally close the Reddit tab and find what they were really searching for: perspective, trust, and community.